The Gyrofocus, designed by the award-winning contemporary fireplace maker Focus, has been named as the World's Most Beautiful Object for the 2008-2009 Pulchra design competition. The suspended fireplace achieved the highest number of votes in the inaugural year of the ten-year design competition. Over a year, 74,425 participants voted by Internet for the 10 most beautiful objects among 100 selected by a jury of experts in design and architecture, including Alessandro Mendini, Italo Lupi and Matteo Vercelloni. The fireplace created by Dominique Imbert in 1968 came out as the voters’ top choice, over objects ranging from a television designed by Philips, a Sony Ericsson mobile phone, creations by Philippe Starck, and a Leo Cut diamond; their key point in common being the beauty of their design.Gyrofocus, voted ‘World’s most beautiful object’ 2008–2009 in Pulchra competition
